Rutherford & Associates has devised a Communications model that allows us to offer both experience and excellence to our clients.
- APPROACH. Rutherford & Associates has developed a specialized communications-consulting model that anticipates client’s needs and helps them to leverage public relations as a strategic business advantage. By hiring the most results oriented public relations professionals to provide a day to day public relations program, while maintaining the option to outsource senior-level expertise to its Strategic Advisory Teams, Rutherford & Associates offers companies the most value for their investment.
- PLAN. Rutherford & Associates developed the Strategic Advisory Team model to enable clients to gain access to seasoned industry veterans without having to pay the exorbitant salaries they require to run accounts day to day. Strategic Advisors are not “cloaked” public relations reps, but real, established experts from a vast array of markets and business sectors. These seasoned veterans, with extensive backgrounds in investor relations, public relations and marketing communications, are billed hourly and are brought in solely to provide high-level strategy when needed by our clients while the core communications team drives the ongoing program.
- EXECUTION. Rutherford & Associates is always working to offer clients some of the most advanced consulting teams in the industry. At Rutherford & Associates we promise strategic counsel and deliver strategic counsel. We are not CEOs. We are not market analysts. We are communications strategists. We recognize that, and have therefore devised a model to provide our clients with the industry “best of breed,” at a much lower cost.
We assist our clients in the following areas:
MARKETING COMMUNICATIONS • MEDIA RELATIONS • EDITORIAL SERVICES
CORPORATE COMMUNICATIONS • STRATEGIC COUNSEL • SPECIAL EVENTS • WEB PRESENCE